Sports Fashion

Sports fashion today is having its moment in the spotlight. Workout gear of the past was just something to put on and sweat in, in the hopes that you didn’t bump into someone you knew at the gym. Today, bright colors, patterns, styles and fabrics allow you to stand out and feel just as confident working out, as you do at any other time of the day. In the sports industry, confidence leads to motivation, which is often times is the most difficult thing to have when trying to reach your goals.

The future for fashionable activewear looks bright. Sales are at an all-time high, with active sportswear being one of the fastest growing segments of the market. In August of 2013, The NDP Group, Inc., a consumer market research firm, reported that sales of activewear and athletic footwear reached $36 billion, growing faster than any other kind of apparel. Sports enthusiasts and activewear consumers have spoken, taking the sports fashion market in a new and exciting direction that will surely never return to the dullness it once was.